The idea of building influence—especially in today’s fast-paced, digital world—can often feel daunting. But what if I told you that one of the greatest influencers in human history, Jesus, offers a blueprint for us to learn from? Whether you’re religious or not, the principles that led to the spread of Jesus’ influence are timeless and can be applied to entrepreneurs, creators, or anyone looking to build something meaningful. Let’s break it down.
1. Start from Humble Beginnings
Jesus didn’t come from wealth or power. He was born in a stable, raised in an unassuming carpenter’s home, and lived in a small town. This humble beginning made Him relatable and approachable to the common person.
In today’s world, too, people are drawn to authenticity and humility. You don’t need to be a millionaire or a celebrity to start building influence. If anything, your humble beginnings may resonate with more people, offering a story that inspires others to believe they can achieve greatness too.
2. Have a Different Story
Jesus didn’t just follow the norms of His time. His message was radically different—centered on love, grace, and forgiveness in a world that often revolved around strict laws and social hierarchies. His unique approach gave Him an edge.
Your story is what makes you stand out. Don’t be afraid to offer a different perspective or a unique solution to an existing problem. Being different is often what captures people’s attention in a sea of sameness. Find your unique voice, your message, and own it.
3. Be Assertive
Jesus was kind, but He was never timid about His purpose. He knew who He was and what He was meant to do, and He acted with conviction. This assertiveness attracted people who sought certainty in a chaotic world.
Assertiveness doesn’t mean being pushy or aggressive—it means knowing your value and the value of what you’re offering. Be clear about your mission and vision, and communicate that confidently. People follow those who know where they’re going.
4. Get Your First 12 (Unbreakable Team)
Before going to the masses, Jesus first built a core team—His 12 disciples. He promised them not wealth or power, but purpose. They believed in His vision and became loyal followers.
In business or influence-building, your first followers or team are crucial. These should be people who believe deeply in your mission. You don’t need a huge following right away—just a few committed individuals who will stick with you through thick and thin. These people will be your greatest advocates, so treat them with care and empower them to grow alongside you.
5. Teach, Train, Show
Jesus didn’t just gather His 12 disciples and leave them to figure things out. He spent time with them, teaching and showing them how to carry out His mission. They learned by observing and through His mentorship.
This applies to influence-building as well. You must nurture your early followers or team by offering them value. Teach them, mentor them, and let them see your work in action. By doing so, you empower them to carry your message forward, multiplying your influence exponentially.
6. Go Public and Capture Attention
Once He had His core team, Jesus didn’t stay in the background. He stepped out into the public eye—attending festivals, speaking to crowds, and performing miracles. His actions captured attention and got people talking.
For you, this means putting yourself out there in a big way. Whether it’s through ads, social media, public speaking, or events, you need to capture attention. Don’t be shy about your message—this is the time to show the world what you’re about.
7. Proclaim Your Different Story (with Proof)
When Jesus went public, He didn’t just tell people about His message; He showed them. The people He healed and the miracles He performed were proof of His claims.
In your journey, it’s not enough to just say you’re different—you need to back it up. Whether it’s through customer testimonials, case studies, or tangible results, show people the proof that your message or product works. This builds credibility and trust.
8. Come with a Call to Action (CTA)
Jesus didn’t just tell people to listen—He called them to action. He asked them to follow Him, leave behind their old ways, and commit to a new way of living. He was clear about what He wanted them to do.
In the world of influence, your message should always end with a clear call to action. What do you want people to do? Buy your product? Sign up for your service? Share your message? Be explicit about what the next step is, and make it easy for people to take that step.
9. Remind Them of the Benefits (and the Consequences)
Throughout His teachings, Jesus made it clear what the benefits were of following Him—eternal life, peace, and fulfilment. But He also didn’t shy away from talking about the consequences of not aligning with His message.
As an entrepreneur or influencer, remind people of the benefits of taking action—whether it’s solving a problem, enhancing their life, or achieving a specific goal. At the same time, it’s okay to point out what they might miss out on if they don’t. Just as Jesus balanced the promise of reward with a reminder of the stakes, you can too.
Final Thoughts
Building influence, just like Jesus did, is a journey that requires authenticity, a unique message, a committed team, and the courage to step into the public eye. Whether you’re growing a business, launching a movement, or simply trying to make your mark, these timeless principles can guide you toward long-lasting impact.
What about you? Have you built influence or a loyal following? Share your experiences in the comments and don’t forget to share this article with others who need to see it!